Brand Activation

Once we have a plan to develop your brand, it’s time to bring that plan to life. Cloud-2-Ground offers a variety of targeted tactical supports for your organization, to help you to strengthen specific areas that need focused attention:

BRAND MARKETING

Get help creating and executing a plan to determine what audiences are drawn to your cause, where to find them and how to engage them through an effective combination of advertising, public relations, communications and digital engagement.

CRISIS COMMUNICATIONS

Do not get caught unprepared for a crisis. Cloud-2-Ground has extensive experience in crisis threat assessment, crisis communications planning, simulations, and consultative assistance during times of live crisis.

DIGITAL ENGAGEMENT

From online community engagement to development of an online content plan to support development, get your brand organized around a plan of action to build a vibrant online community of social supporters, financial contributors, and brand advocates.

PUBLIC SERVICE ADVERTISING

If broad public awareness is important to your cause, let Cloud-2-Ground help you get smart in how to develop, distribute and promote PSA campaigns that get results. Paul Allvin has managed national television campaigns that achieved viewership putting them in the top 1 percent of more than 1,000 PSAs tracked by Nielson.

MEDIA PROMOTION

When it comes to media, Cloud-2-Ground is all about the PESOs. Not the Mexican currency, the acronym: Paid, Earned, Social, and Owned media channels. Get a balanced plan for your organization to follow to maximized meaningful exposure across media channels that are helpful to your brand.

EXECUTIVE COMMUNICATIONS

Increasingly, c-suite executives are called upon to be brand ambassadors. Get help developing a cohesive, brand-aligned executive communications plan that aligns senior leaders to brand elements, advances enterprise strategic plans, and positions both the organization and its leaders as thought/action leaders in your competitive space.