New Headshot 2.jpg

Paul G. Allvin

founder & president

Mostly, Cloud-2-Ground is Paul.

Based in Falls Church, Virginia, Paul Allvin has 30 years of experience brand stewardship, communications, marketing, and journalism. Paul has served as the senior executive in brand advancement for such organizations as Make-A-Wish America, the USO, and America’s Promise Alliance. In addition, he served as communications chief for The University of Arizona and the office of former Arizona Gov. Janet Napolitano.

He has friends

Paul has a lot of really smart professionals in the brand, communications, marketing, digital strategy, nonprofit, and public sector support spaces. He collaborates with them on behalf of his clients, and forms work teams customized to each client’s needs. From time to time, you may see them on this website. For now, though, it’s just Paul.

His time at Make-a-wish


As the vice president of brand advancement for Make-A-Wish, he was the chief brand strategist. He led the organization’s complete rebrand in 1999-2000, and returned in 2010 to oversee a worldwide brand refresh that put the 36-nation network of Make-A-Wish chapters and affiliates under a single, unified brand identity and strategy for the first time in its history. During his second tour of duty there, Make-A-Wish enjoyed status as one of America’s five most beloved charity brands.

His work at the USO

USO 75.png

At the USO, he served as senior vice president of brand advancement, leading a brand refresh that positioned the USO as America’s leading military- and veteran-serving organization as it celebrated its 75th anniversary in 2016. In 2017 and thereafter, he successfully launched a digital strategy that expanded the size and engagement levels of its online community of supporters and lowered the average age of its online content consumers. He also co-created and co-produced the USO’s 2018 World’s Biggest USO Tour, in which actor/comedian Adam Devine and Florida-Georgia Line performed from The Anthem in Washington, DC to a worldwide webcast audience of 5,000 troops and supporters, a first-of-its-kind entertainment endeavor.

his Public service


Prior to working at the USO and Make-A-Wish, Paul served as Associate Vice President of Communications and Vice President of External Relations at The University of Arizona, and Director of Communications and chief speech writer for former Arizona Governor Janet Napolitano.


On our way to the Great American Eclipse in 2017.

On our way to the Great American Eclipse in 2017.

Celebrating a family birthday in 2019.

Celebrating a family birthday in 2019.

A native of Tucson, Paul is a journalism school graduate of The University of Arizona, and the youngest of nine children. He and his wife, Rhian Evans Allvin, have three children and one chocolate golden doodle, named Jack.